The Essentials of Modern Marketing - Lebanon Edition.

This landmark edition brings together global marketing expertise and Lebanese entrepreneurial spirit in one essential volume. It uniquely reflects the challenges and triumphs of Lebanese businesses navigating one of the world’s most volatile economic and social landscapes.

More than just a marketing textbook, this book is a powerful fusion of theory and practice, combining Philip Kotler’s globally recognized framework with rich, inspiring case studies from Lebanon. It highlights how local companies—both startups and established brands—have turned adversity into opportunity, embracing innovation, agility, and customer-centric strategies to not just survive, but thrive.

The local writers are Professor Nehme Azoury and Senior Lecturer Melhem Rechdan.


(BuyLebanese.com's founder and e-commerce consultant Karim Saikali is a contributor in Chapter 14 "Digital Marketing In Lebanon: An Overview from Theory to Practice").

Published: June 2025.